Apr 29, 2017· I think it’s safe to assume that when Starbucks says “microgrind” they mean exactly what they say. After they make the coffee dust, Starbucks likely freezedries the crystals and dust together to maximize flavor. But here’s the thing: Starbucks VIA definitely does taste better than standard instant coffee.
Have you tried the VIA brew challenge? Apparently Starbucks spent almost 20 years developing a form of instant coffee that is supposed to taste indistinguishable from freshly brewed coffee. It differs from traditional instant coffee in a few ways. First, they really use top quality Arabica beans to make this coffee. Arabica beans are milder,...Read More »